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YESTERDAY’S CRM IS HISTORY.
IT’S TIME TO

SOMETHING
NEW.

Maximize your customer relationships with
Xperience CXM.

For most people, a vehicle is the second biggest purchase they make in their lifetime. But thanks to outdated CRM platforms, old data, and time-based follow-ups, somehow people get a more personalized experience buying a four-dollar latte than they do buying a vehicle.

So, we built Xperience. Because everyone is different. And one size does NOT fit all.

Xperience is the only all-in-one automotive CXM platform that uses data in a smarter way to engage with customers on a more personalized level with the right message at the right time.

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For most people, a vehicle is the second biggest purchase they make in their lifetime. But thanks to outdated CRM platforms, old data, and time-based follow-ups, somehow people get a more personalized experience buying a four-dollar latte than they do buying a vehicle.

So, we built Xperience. Because everyone is different. And one size does NOT fit all.

Xperience is the only all-in-one automotive CXM platform that uses data in a smarter way to engage with customers on a more personalized level with the right message at the right time.

No two customers are the same.

no two experiences are the same.

No two customers are the same.

no two experiences are the same.

What makes

A better EXPERIENCE?

The secret sauce that makes the Xperience CXM platform so valuable to your dealership is not one thing, but a combination of two.

HAVE SOME QUESTIONS?

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1

Unified
Tech Stack

WEBSITES

CRM/ILM

INVENTORY
MANAGEMENT

DESKING

DATA MINING

Unlike vendors that offer these services individually, Xperience combines your website, a CXM/ILM, inventory management, desking and data mining together. That’s everything on one integrated, easy-to-use platform—all seamlessly talking to each other, all the time.

1

Unified
Tech Stack

WEBSITES

CRM/ILM

INVENTORY
MANAGEMENT

DESKING

DATA MINING

Unlike vendors that offer these services individually, Xperience combines your website, a CXM/ILM, inventory management, desking and data mining together. That’s everything on one integrated, easy-to-use platform—all seamlessly talking to each other, all the time.

HAVE SOME QUESTIONS?

Request a Demo

2

The PROMAX Data Core

Once you have a fully integrated data platform, you need an intelligence engine that can pull all of that data together, analyze it and turn it into something actionable. The ProMax Data Core does this and creates invaluable data sets that it uses to paint a more meaningful picture of a customer. It knows what to say to a customer and when to say it in a more personalized way than a traditional CRM—and it does it all for you.

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SEE HOW IT CAN WORK FOR YOU.

THE MOST ROBUST DATA SET IN AUTOMOTIVE

Credit/Financial Data

credit score changes, income changes

User Generated

contact info, notes & history

Behavioral

online, offline shopping behavior

Sentiment

surveys, social listening

Transactional

down payment, APR, loan term

Vehicle

vehicle value, recalls

Historical

purchasing history

THE INTENT is a smarter, more intuitive, and more integrated CXM platform that is completely unique from any other product available. You’ll be talking to your customers more like a human and less like a CRM.

Trust us, they will
appreciate it.”

Mike Dullea
CEO of ProMaX

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Building a better relationship with your customers today.
That’s a smart call.

We all know how a time-based CRM works. It spits out follow-up messages to every customer based on a set calendar. It does not factor in any circumstances going on in their lives that might affect their car buying behaviors. That’s the exact opposite of how the Xperience CXM works.

Xperience pulls data from multiple sources—credit and financial data, online shopping behaviors, purchasing history, transactional data and more. Then, it uses that data to create a customized messaging strategy for every single customer. It’s the right message at the right time, which makes people feel more like a valued customer and less like a target on some spambot’s call list.

Here’s an example: Jen bought a car from you. She barely qualified, but she’s happy as she drives off the lot. Here’s how Xperience would handle the relationship in the next 4 years.

What happens
with an old school
time-based CRM

Jen came in last week for an oil change. Today she received an email reminding her to schedule her first service.

Day
90

Jen came in last week for an oil change. Xperience auto cancelled the service reminder and replaces the email asking about her service experience.

Jen came in for service. She is treated like a stranger that’s never been in before.

Month
7

Jen comes in last week for service. Your team is notified she is there along with all her profile information. She is treated like the known customer she is.

Jen gets a birthday email…
For her car purchase.

Month
12
Month
13

Along with her birthday, you see that she received a FICO score bump, giving your team something relevant to talk about.

It’s been 6 month. Someone should call and say hello. No one does.

Month
18
Month
19

Xperience sees Jen is shopping online for a used car, and notifies the right person to contact her. This prompts a call and you find out it’s for her daughter. You give Jen some options. Jen buys one of the cars.

Jen bought a used car somewhere else, but your team doesn’t know that.

Month
20

It’s been 6 months. Time to check in.
You send an email talking about used cars.

Month
24

Jen gets an email that she has a new salesperson for the 3rd time.

Month
35

Jen has a recall on her car. While at your dealership to get it fixed, she is presented with an upgrade option. Jen is interested.

Jen gets a service reminder email.
She was there last month.

Month
36
Month
40

Xperience sees that Jen has had a very positive income change, and has applied for a mortgage. You remind Jen of her upgrade. She is going to buy soon.

Month
42

Xperience sees Jen is on a competitor’s website shopping for a new car and that she’s applied for a loan. This triggers a call to Sue to offer her a deal. She buys the car.

Jen is shopping on a competitor’s website for a new car. She finds a car there and buys it from them.

Month
43

Jen gets a happy anniversary email for a car she no longer owns. She bought a new one from someone else.

Month
48

STOP MiSSING OPPORTUNITIES WITH YOUR CUSTOMERS. IT’S TIME TO MAKE YOUR DEALERSHIP THEIR DEALERSHIP with

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